They have introduced Trips, a service that gives travelers tips and ideas, is now live in Shanghai. For example, if you switch 爱彼迎 to similar-sounding characters like 爱必硬, the adjusted name translates to “love must be hard,” which might be a brand for sex pills. Almost immediately, China’s social networks lit up with people complaining about the name. On Tuesday, Airbnb CEO Brian Chesky said in … Airbnb住宿 Chinese Discuss this airbnb English translation with the community: This is in stark contrast to some of its big domestic competitors. Airbnb announced today that they are doubling down on China (in Chinese). Get instant access to all our premium content, archives, newsletters, and online community. It has registered 11 Chinese-language trademarks in China, according to Shanghai-based news outlet the Paper (link in Chinese), which cited information from China’s trademark office website. Uber, however, saw muted reaction with many not even raising an eyebrow. Airbnb is to start sending the Chinese government information about customers who book accommodation in China. We unveiled a new Chinese name, 爱彼迎 (pronounced as Ai Bi Ying), so more people can pronounce and remember our name. If you don't reside in China: After the announcement, Airbnb posted a promotional video (link in Chinese) about the name change on China’s popular microblogging site Weibo. This has definitely not been the case for Airbnb. Some of the most popular suggestions include Aibi, or 爱彼, which is simply easier to read; and Aibilin, or 爱彼邻, which translates as “love each other’s neighbors.”, In fact, Airbnb might have some other options. In addition to the new Chinese brand name, Airbnb also intensified marketing efforts, new investments in China, Chinese localization, as … Last year, the San Francisco-based company which covers 81,000 cities in 191 countries, changed its name to " Aibiying," which means "welcome each … There are two major complaints about the name. In addition, Airbnb China has now been renamed 爱彼迎 (aibiying) which the company claims to mean “to welcome each other with love.” It could also mean “love to welcome you”, “a loving welcome”, or even “love mutual welcome”, if you’d like to get more literal. Airbnb is now known as something different in China. Airbnb is a service-oriented website that links tourists and homeowners who have free rooms to rent. Kick off each morning with coffee and the Daily Brief (BYO coffee). Airbnb has unveiled a new Chinese brand name and plans to double its investment in a bid to grow the business in China.. Airbnb China will adopt the name Aibiying 爱彼迎 , … To compete, Airbnb has positioned itself as a platform selling the ‘local experience’. Besides, the three characters 爱, 彼 and 迎, do carry the positive meanings of ”love,” “each other” and “welcome” separately, and turn into a complete message, as the company points out. “It sounds so horrible. Find adventures nearby or in faraway places and access unique homes, experiences, and places around the world. Its Chinese name is Abiying. The company also unveiled a new Chinese name -- … One-legged Chinese baller inspires others with his hard work and three-point shot (For the latest evidence, just look at Uber.) Airbnb made a major statement of intent for China last week when it launched its brand with a localised Chinese name ‘Aibiying’. Starting this week, Airbnb China is now known as 爱彼迎 (“Aibiying”) and marks the start of a renewed focus on the Chinese market. On 22 nd of March, popular home-sharing service website Airbnb unveiled its new Chinese name ‘Aibiying’ (爱彼迎) in China. Translating from Chinese to English (and vice versa) is not easy. Airbnb also announced it would double investment and triple the size of its staffers in China this year. John Artman is the Editor in Chief for TechNode, the leading English information source for news and insight into China’s tech and startups, and co-host of the China Tech Talk podcast, a regular discussion... For one, Aibiying is difficult to pronounce in Mandarin. The post was soon taken over by trolling bloggers. We learned through our own hard work that building a product for the Chinese market is difficult and that introducing a global brand into the … By providing your email, you agree to the Quartz Privacy Policy. THE NEWS . If you read “bee ying” quickly, it becomes “bing.” Many Chinese bloggers also argue that the name sounds a bit, well, too loving. On Wednesday (March 22) the home-sharing service announced it would be known as “Aibiying,” or 爱彼迎, in China. The home rental company announced Tuesday it's doubling down on its efforts in China. Please tell your boss about that,” wrote one Weibo user. Learn more about how we use cookies in our cookie policy. We explore how language helps us make sense of a changing world. The comment has attracted more than 150 likes, the most under the post. The answer is yes, on the surface. The Chinese name translates as “welcome each other with love,” a reflection of Airbnb’s mission to bring together people from communities all around the world, the company explains in a statement. Airbnb is the abbreviation of AirBed and Breakfast ("Air-b-n-b"). However, in an effort to adapt to the Chinese market, Airbnb also chose a Chinese name – Aibiying – that was immediately mocked as ridiculous and hard to pronounce. The American room-rental startup last week revealed its new brand name to be used in … In addition, Airbnb China has now been renamed 爱彼迎 (aibiying) which the company claims to mean “to welcome each other with love.” It could also mean “love to welcome you”, “a loving welcome”, or even “love mutual welcome”, if you’d like to get more literal. Airbnb Adopts New Name, Doubles Investment to Woo China Bloomberg News. Coca Cola went with 可口可乐(kekou kele). On Wednesday (March 22) the home-sharing service announced it would be known as “Aibiying,” or 爱彼迎, in China. Those trademarks include Aibiyou, or 爱彼游, which means “travel with each other with love,” and Jiazaisifang, or 家在四方, which translates as “home is everywhere.”. Latest news and trends about tech in China. This page provides all possible translations of the word airbnb in the Chinese language. It is clear that Airbnb is betting on the name change to win over the Chinese market, which is notoriously difficult for foreign tech companies to crack, given both cultural and regulatory hurdles. Airbnb’s new brand name in China, “Aibiying” (爱彼迎), translates as ‘welcome each other with love’ and reflects Airbnb’s mission of belonging and bringing people together from communities and neighborhoods all around the world to reimagine how we travel. Both words (可口 and 可乐) sound like the English and have positive meanings in Chinese: 可口 roughly mean “delicious” and 可乐 roughly means “funny.” Uber’s name is similar: 优步 (youbu) sounds like the English and has positive meanings; 优 can mean “excellent” and 步 can mean “step” or “move.” Evernote, on the other hand, eschewed all transliteration with 印象笔记 (yinxiang biji, literally “impression notebook”). Airbnb,You can't refuse airbnb. Enjoy! In contrast, the leading Chinese home-sharing site, Tujia, has boasted more than 400,000 listings. These are the core obsessions that drive our newsroom—defining topics of seismic importance to the global economy. While Coke’s name still gets some chuckles, people are now used to it. “You guys need a Chinese-language consultant,” another said. These are some of our most ambitious editorial projects. Sharing economy juggernaut AirBnB has announced recently that it is changing its name in China to “Aibiying” (爱彼迎), which can be translated to “welcome each other with love.” Airbnb is committed to succeeding in China, and we now have a Chinese name, 爱彼迎 … More by John Artman. YouTube is another example, which is currently blocked and replaced by the Chinese equivalent called Youku. The ink has barely dried on Airbnb's new Chinese name, but the jokes have come fast. Airbnb has hired 500 staff in Beijing to build a customized version of the platform, which includes a different front page and the ability to pay with WeChat Pay and Alipay.
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